Two Stores and a Simple Vision – The Platinum Tape, a blog by Kelly Fox

We have begun rolling out new logos for both our stores in the hopes to visually unify our brand.

[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]A logo that is recognizable and represents the community is important to us and our customers.[/pullquote]

Each logo although appearing similar will be specific to each, Angeles Millwork & Lumber Co. and Hartnagel Building Supply.  There will be no more confusion of who Lumber Traders is or was. We are still and always have been just your friendly home town lumber yards doing business the way we have for almost 110 years.

New-Logos

The saw blade in our new logo represents our heritage as Angeles Millwork, the board represents our tie to the building materials industry at Hartnagel Building Supply, and Mt Olympus represents the place we all call home, the Olympic Peninsula.  We are very proud of these three things!

signage

The re-branding also gave us the opportunity to clean up the look and feel of the inside of our stores, our website, and message to the community.  When you stop by the stores next time I hope you take notice of the new aisle markers that will make our stores much easier to shop.  When you need information on an upcoming building project or want to know what is happening with us, I think you will enjoy the added content on our website featuring our great team of employee owners in action.

 

[pullquote align=”full” cite=”” link=”” color=”” class=”” size=””]Whether you are loyal to one store or shop at both, we are grateful for your business and thank you for shopping locally.  When you see our logo or shop our stores, I sincerely hope that you feel the same connection to it that we feel to our community and our customers.[/pullquote]

Kelly-Fox-ImageWarm Regards,

Kelly Fox, CEO
Lumber Traders, INC.
Angeles Millwork & Lumber Co.
Hartnagel Building Supply

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